Two hugely influential UK artists and personal heroes of mine attempted comebacks in 2013 after ten years off the scene. Whilst David Bowie's return was met with hundreds of thousands in record sales, a Mercury Prize nomination and the V&A museum's most popular exhibition of all time, the video for So Solid Crew's new single has amassed less than 15,000 views in 6 weeks. Few people would argue that So Solid Crew could hold a candle to the Thin White Duke but I know which act 11 year old me, who cared far more about Kiss FM and Adidas than glam rock and androgyny, would be most excited to hear from.
So Solid Crew have had a hard time of things since UK Garage's heyday. Producer Carl Morgan is doing a 30 year jail sentence for murder, MC Romeo's just cameod in a mind-numbing insurance advert and Alesha Dixon has inexplicably become the most famous person associated with them. It's about time they had a stroke of good fortune, and 'UK Hot Wid It' (a title so awful I'm surprised it doesn't have a hashtag in front) proves they've still got talent to spare and deserve a hit.
Bouncing along with strong verses, roughly 17 different hooks and hybrid garage/EDM production which just about straddles the magic line between catchy and irritating, 'UK Hot Wid It' doesn't need to play up to nostalgia to be a success. Give them 3 and a half minutes of your time today and I guarantee you'll not regret it, if not for the song then for the dreadful but endearing video filmed on a budget of about 27 quid.
Bouncing along with strong verses, roughly 17 different hooks and hybrid garage/EDM production which just about straddles the magic line between catchy and irritating, 'UK Hot Wid It' doesn't need to play up to nostalgia to be a success. Give them 3 and a half minutes of your time today and I guarantee you'll not regret it, if not for the song then for the dreadful but endearing video filmed on a budget of about 27 quid.
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